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Event Details
2010 Agenda
|
08:15AM–9:00AM
Registration, Coffee & Networking
9:00AM–9:15AM
Welcome to the
Conference
Ned Sherman, CEO & Publisher, Digital Media
Wire
Jay Baage, Event Director, NY Games
Conference
9:15AM–10:00AM
2010 Gaming Trends
- Analyst Presentations
Leading analysts and industry experts kick-off the
day's discussions with an overview of the latest
research that reflects and illustrates the current
state of gaming and the directions in which the
industry is heading, including: consumer behavior &
attitudes; adoption & penetration rates of key
technology channels & platforms; and business &
economic performance numbers.
Presenters
Atul Bagga, Director/Senior Analyst,
ThinkEquity
Shawn DuBravac, Chief Economist, Consumer
Electronics Association
Moderator:
Ned Sherman, CEO & Publisher, Digital
Media
Wire
10:00AM–10:30AM
KEYNOTE INTERVIEW
A Conversation with John Pleasants, CEO,
Playdom
Interviewed by: Mike Vorhaus, President,
Magid Advisors
10:30AM–11:15AM
NETWORKING BREAK & *Delegate Roundtables -
Join a Discussion Group*
Delegate roundtables are
led by attendees and speakers who volunteer to
moderate discussions around specific topics. Sign up
for the roundtable of your choice at the
registration table. Discussion groups will fill-up
fast, so please make sure to sign up when you
arrive. Each group will meet at a designated
roundtable (signs will mark the topic for each
table) at 10:45am. If you are registered for the
event and would like to volunteer to moderate one of
the discussions below or propose a new topic to
moderate, please contact
jay@digitalmediawire.com.
Discussion Topics:
- How To Best Build
Communities Around Games
Moderator: Kelley Corten,
Group Publisher, Games, Future
Publishing
(publisher of Nintendo Power and Official Xbox
Magazine)
- Gaming Metrics – Which
Ones Matter in 2010
Moderator: Sanjay Sarathy,
SVP of Marketing, Vindicia
- Launching and Sustaining Your Game
Platform Using Social Media
Moderator:
Michael Terpin, Founder & CEO,
SocialRadius
- Sundance
Not Clone Wars: A New Wave of Creativity for
Indie Games
Moderator:
Jeannie Novak, Founder,
Indiespace, Lead Author, Game
Development Essentials
11:15AM–12:00PM
PANEL 1
The State of the Games Industry - View
From The Top
Industry leaders
discuss the current
state of the games industry as the business
continues its transition towards a digital future.
What does it take to make a blockbuster game these
days? What trends and developments are leading the
industry? Does the industry need to take more
creative risks in breaking new styles of play? What
players in the games space will push the creativity?
How do you make money in this more and more
complicated gaming universe with new digital
platforms now competing with the time and
pocketbooks of consumers? Who will be the winners
and losers in the years to come?
Panelists
Michael Pachter, Man. Dir., Ent. Research, Wedbush Morgan
Securities
Nanea Reeves, SVP & COO, Global
Online, Electronic Arts
Brian Ward, SVP, Worldwide
Studios,
Activision Blizzard
Teemu Huuhtanen, President, North
America,
Sulake
Inc. (Habbo Hotel)
Phil Rosenberg,
SVP, Bus. Dev., Sony
Computer Entertainment America (PlayStation)
Moderator:
Eric Goldberg, Managing
Director, Crossover Technologies
12:10PM–12:40PM
KEYNOTE INTERVIEW
A Conversation with Ira Rubenstein, EVP, Global
Digital Media Group,
Marvel Entertainment
Interviewed by:
Andrew Wallenstein,
Deputy Editor,
Hollywood Reporter
12:40PM–1:40PM
Lunch Buffet
1:40PM–2:10PM
KEYNOTE INTERVIEW
A Conversation with David Perry, CEO,
Gaikai
Interviewed by: David Reitman, VP Content
& Entertainment,
Switch and Data
|
|
TRACK A
DIGITAL DISTRIBUTION
2:15PM–3:00PM
PANEL 2
Digital vs.
Packaged Goods – Adapt or Die?
At this very moment we’re witnessing an
evolution in the gaming industry – one that has
all the characteristics of what our media
industry predecessors have and continue to
experience (books, music, print, TV, movies,
etc.). Videogames are an important part of the
migration of content "into the cloud." But
despite the disruptive impact the Internet is
having on traditional retail, physical goods
aren’t likely to disappear any time soon, or
will they? If so, when can we expect that to
happen? What new forms of distribution work for
different types of games? Which devices are
going to be driving the future growth of the
gaming business? This panel will give you an
overview of current trends, provide relevant
real-life case-studies and give you the
unfiltered truth of technological opportunities
and challenges facing the games industry in a
digital age.
Panelists
Brandon Beck,
Co-Founder & CEO, Riot Games
Tim Chang, Principal, Norwest
Venture Partners
Joe Minton, President, Digital
Development Management
Chris Petrovic,
General Manager, GameStop Digital Ventures
Alex St. John, President & Chief Technology
Officer, hi5
Moderator: Pascal Brochier, CEO,
LVL UP Ventures / Former President, Global
Retail, Vivendi Universal Games
|
TRACK B
GAME MONETIZATION
2:15PM–3:00PM PANEL 3
Selling Games in 2010 – Navigating Retail,
Rental, Free, Pay-to-Play and Subscription Models
Games account for the largest portion of paid
online content, well ahead of other forms of
content, such as movies/video and news. While
subscriptions have proven a very successful model
for games such as World of Warcraft, it might not be
suitable for other online games. At the same time,
GameStop, BestBuy and traditional retailers still
sell physical games for billions of Dollars. Redbox have proven
that the rental model still works well for physical
DVDs, now will similar services be successful for
games? When it comes to mobile games and casual
games, a model has emerged with a free version of
the game and a paid version for those who are
interested in upgrading. Is there enough money to go
around for subscriptions? Is advertising a viable
option? What hybrid models are emerging? This panel
of game experts will give you a glimpse into the
future of game monetization and provide many good
ideas for what models will work for your
products/services.
Panelists
Mari Baker, President & CEO, PlayFirst
Gene Hoffman, CEO, Vindicia
Kyu Lee, President, Gamevil
Paul Levine, EVP, Interactive Platforms Group,
National Geographic Global Media
Joe Lynam, CEO, PaymentOne
Moderator: Gabe Zichermann, CEO,
beamME |
3:00PM–3:30PM
Refreshment & Networking Break |
|
TRACK A
DIGITAL DISTRIBUTION
3:30PM-4:15PM PANEL 4
Mobile Games – The
Latest Trends in Games for the Third Screen
Mobile games is already a multi-billion dollar
industry, yet there are challenges that need to be
collectively overcome for the industry to progress
to a true mass market phenomenon. This panel of
decision-makers in the mobile games value chain will
discuss the state of the industry with a focus on
innovation, pricing, new devices, marketing and
distribution models for mobile games. Is the iPhone
model the way of the future for the rest of the
business? What, if anything, will change with the
introduction of the iPad? How are the operators working with
publishers to allow mobile games to really take off?
What factors are driving and hindering the industry?
How is the mobile industry working with successful
online games and brands to grow the market? Is a
licensed game or branded title needed to succeed in
the current mobile games market? What other
platforms are the most exciting; Ovi, Android,
BlackBerry, etc.? What roll will the operators play in
the future of mobile games?
Panelists
Michael Bergen, Senior Manager, Developer
Relations & Partnerships, Ovi,
Nokia
Ben Lewis, Co-Founder, Tapjoy
Jason Oberfest, Vice President, Social
Applications, ngmoco
Stephen Saiz, Director, Marketing, Digital
Publishing, Disney Interactive Studios
Dave Ulmer, Senior Director, Entertainment Products,
Motorola Media Solutions
Moderator: Steve Bradbury, VP, Business
Development, GoTV Networks
|
TRACK B
GAME MONETIZATION
3:30PM-4:15PM PANEL 5
Reality Check: Virtual
Goods and Currencies - Big Business
There is a
growing consensus that successful online games
companies, social networks and virtual worlds need
to complement advertising and freemium with a
virtual goods micro-transaction business model. The
selling point is higher user monetization relative
to advertising revenues because of the type of
engagement that occurs in social communities and
games, but what challenges face companies trying to
enter this space and what models will emerge as the
most successful? The business of virtual currencies
(both earned and bought) have now already become a
big business – but are there any inherent
limitations in the future growth of the industry
given the fragmented nature of it today (e.g., a
game’s currency is, for the most part, tied to that
specific game and cannot be used elsewhere or
exchanged for other items of value)?
Panelists
Richard Borenstein, SVP, Worldwide
Sales, Zong
Adam Caplan, VP, Virtual Currency,
Super Rewards (Adknowledge)
Lee Clancy Jr.,
SVP, Product Management & GM, Direct Revenue, IMVU
Michael Doron, Vice President, Americas, ClickandBuy
Mihir Shah, Chief Revenue Officer, Offerpal
Media
Moderator: Michael Cai, Vice President of
Video Games, Interpret |
|
TRACK A
SOCIAL AND CONNECTED GAMING
4:20PM-5:00PM PANEL 6
Viral Gaming – Latest Trends in Promoting and
Distributing Games Online
Flash and browser-based games that work
both stand-alone and as application widgets on
social networking websites such as Facebook and
MySpace have been a growing segment of the gaming
industry lately, underscored by Russia's Digital Sky
Technologies $180 million
investment in Zynga last year. So what makes a
successful game for social networking platforms such
as Facebook or MySpace? How important is the social
factor in gaming? Will we see casual massively
multiplayer games anytime soon? How can games
and
interactive entertainment incorporate features such
as user-generated content, sharing, rewards and
referral programs? How do you monetize these new
social gaming environments? This panel of executives
from social networks, technology and games companies
will tackle these questions and more.
Panelists
Kate Connally,
Vice President, AddictingGames / MTV Networks
Nathon Gunn, CEO, Social Game Universe
Sean Phinney, Vice President, Business
Development, Playdom
Sirgoo Lee, CEO,
NHN USA / ijji.com
Vish Makhijani, COO,
Zynga
Dennis Fong,
CEO,
Raptr
Moderator: Rebecca Weeks Watson, VP,
Business Development, gWallet
|
TRACK B
GAME MONETIZATION
4:20PM-5:00PM
PANEL 7
Ad Monetization 3.0 – Achieving Effective
Marketing Through Games
This panel of
advertising, brand and games executives will discuss
opportunities for advertisers and brands to reach
consumers through the games, virtual worlds and
social networks. How are brand marketers and their
agencies navigating this space? What advertising
campaigns work in games and online communities? How
are consumers reacting to ads in games? How are
advertising executives working with game developers?
What are the opportunities and challenges in
incorporating advertising and brands into games and
online communities? On the other side of the coin,
how can game companies generate revenue and free
mass advertising by incorporating digital game
content into brand advertising?
Panelists
Louis Figueroa, VP, Business Development,
Sony Online Entertainment
Bill Young, Creative Director, Global Media Sales,
Electronic Arts
Neal Sinno,
VP, Business Development, Arkadium
Vanessa Newkirk, VP, Media Services, Geary Interactive
Matthew Bellows,
VP, Consumer Strategy, Vivox
Moderator: Jonathan Epstein, Former President &
CEO, Double Fusion |
|
TRACK A
SOCIAL AND CONNECTED GAMING
5:05PM-5:50PM
PANEL 8
Legal Issues Facing the Game
Industry – New Opportunities, New Challenges
As gaming issues get more complicated on every
platform, it's more critical than ever for game
developers, publishers and distributors to avoid
legal complications that will cloud ownership, delay
distribution, or limit consumer access to the games.
This panel will discuss how to overcome legal
obstacles in the gaming business, such as acquiring
rights to the characters, concepts and content that
make up a game; ensuring that you have acquired the
appropriate ownership rights from all of the
independent contractors, development subcontractors,
testers, etc.; identifying platform specific
marketing and distribution issues; and managing the
"strings" that come with third party financing and
strategic investments. This panel will include an extended
Q&A
session where the audience can tap these experts in
the field of games and media law about the issues
they care about most.
Panelists
Meredith Lobel-Angel,
General Counsel, Nival Interactive
Curt Marvis, President, Digital Media,
Lionsgate
Keith Boesky, Principal, Boesky &
Company
Seann Hallisky, Sr. Corp. Counsel,
Tech Transactions, T-Mobile USA
Steven Kovensky, Director of Business
Affairs, Foundation 9 Entertainment
Moderator: Kraig Baker,
Partner, Davis Wright Tremaine LLP
|
TRACK B
GAME MONETIZATION
5:05PM-5:50PM PANEL 9
Gaming, Film and
Television – Breaking Down the Barriers Between
Hollywood and the Game Industry
The relationship between Hollywood content owners
and the game industry has sometimes been a rocky
one. The result has been few success stories of
original film and television IP being turned into
films and TV shows and vice versa. For example,
despite massive box office success of James
Cameron’s “Avatar,” sales of the Ubisoft Avatar
video have, in comparison, been disappointing. How
is the relationship between these industries
evolving? What needs to be done to make sure that
future media franchises work as well across
platforms and mediums? What needs to happen to
ensure that all participants - licensors,
developers, publishers and distributors - get a fair
return on their investments?
Panelists
Lenny Brown, Director, IP Development,
THQ
Allen DeBevoise, Chairman & CEO,
Machinima.com
Peter Levin, Co-Founder, GeekChicDaily
Robert Nashak, EVP, Digital Entertainment,
BBC Worldwide
Peter Wanat, Executive Producer, Universal
Studios Interactive Group
Moderator: Gordon Bellamy, Sr. Producer,
Emerging Media, yU+co |
6:00PM–9:00PM
Cocktail Reception and After Party (Free attendance with LA
Games Badge) |
For Sponsorship and Exhibit Opportunities, please contact Event Director Jay Baage: jay@digitalmediawire.com
**Conference registrations are non-refundable.
Where
The Hollywood Roosevelt Hotel
7000 Hollywood Blvd.
Los Angeles
CA
Other Maps:
Hosted By
Digital Media Wire
Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 11 major conferences, publishes daily newsletters and directories, and operates the popular www.dmwmedia.com news and community portal.
